The CW to Rebrand as The WC

The CW has just announced that they will be rebranding as The WC effective this fall. President Mark Pedowitz remarked that "Rebranding as The WC will be a positive move for our ratings. The CW just wasn't a captivating name, and that's why our shows survive because of Netflix. Our marketing team has done a ton of research that supports this. But The WC, on the other hand, just has a certain ring to it that we think viewers will love".

The bigger surprise though is with the rebranding, The WC is also going to redo their schedule, citing that the research team has figured out a schedule to optimize viewing habits. They are currently deciding between two schedules, and Pedowitz says that they go back and forth on which schedule they like best every day.

OPTION A
Monday
8-Supergirl
9-NEW

Tuesday
8-The Flash
9-NEW

Wednesday
8-Arrow
9-DC's Legends of Tomorrow

Thursday
8-Supernatural
9-Riverdale

Friday
8-Jane the Virgin
9-Crazy Ex-Girlfriend

OPTION B
Monday
8-Supergirl
9-Superboy

Tuesday
8-Crazy Ex-Girlfriend
9-The Flash (fall)/Why the WC is Now The WC (winter)/Why the WB Used to be The CW (spring)/The Flash (summer)

Wednesday
8-The 100
9-Talking The 100

Thursday
8-Jane the Virgin
9-DC's Legends of Tomorrow

Friday
8-Rain (spin-off of Reign)
9-Arrow

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